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EMPOWERING CONSUMER DECISION-MAKING
Client’s Need
A product usually have numerous reviews from customers, make it hard to make informed decision.
A tool that can analyze and provide insights from customer reviews, enabling informed purchase decisions and saving time for prospective buyers.
Goals of the project
- Develop a review analyzer to extract insights from product reviews, addressing the challenge of evaluating numerous reviews for customers.
- Generate reports for new customers outlining the pros and
cons of products based on the analysis of customer reviews, facilitating informed purchasing decisions and saving time for consumers.
Our Approach
- Apply pre-processing techniques to clean and prepare the customer reviews for analysis.
- Utilize linguistic preprocessing to enhance the understanding of textual data.
- Perform sentiment analysis to determine the sentiment expressed in the reviews.
- Employ clustering and topic modeling to group similar reviews and identify common themes.
Summarize the findings to provide concise insights into the pros and cons of products based on customer feedback.
Outcome
- Accurate interpretation of customer sentiment with an efficiency exceeding 90%.
- Enhanced ability to categorize and summarize customer reviews helped in quicker and targeted decision-making.
- Improvements implemented from insights gathered resulted in higher customer satisfaction.
Published:
September 28, 2024
Category:
NLP
Client:
Oceanthemes
